1. Weekly Output — 6 Points

Each editor is expected to achieve 6 production points per week while maintaining high editing quality. Complexity is assigned in Asana before work begins.

Weekly Performance Ratings

Quality must never be sacrificed for points. Targets assume a full working week with sufficient assigned work. Approved leave, delayed reviews and genuine blockers are considered when evaluating performance.

2. Deadlines & On-Time Delivery

Target: 95%+ of first submissions delivered by their Asana deadline.

• Take ownership of assigned deadlines and plan work effectively.
• Flag delays before the deadline and update Asana status accurately.
• Submit completed work promptly rather than waiting for the deadline.

On-time submission is measured separately from launch-ready points, so a strategist's review delay does not count as an editor's missed submission deadline.

3. Editing Quality & Attention to Detail

Target: 85%+ first-pass approval and zero major avoidable errors.

• Ensure AI footage looks realistic and natural, with accurate product visuals and branding.
• Maintain appropriate, consistent skin tones and models that match the brief.
• Check spelling, captions, audio, transitions, pacing and hook quality.
• Follow briefs and references accurately; avoid repeating previously flagged errors.
• Personally review each ad before submitting it for approval.

4. Revisions & Feedback

• Act on feedback promptly rather than waiting until the last minute.
• Address every requested change, recheck the entire ad and resubmit.
• Flag delays or missing feedback immediately to the creative strategist.
• Learn from previous feedback to prevent repeated mistakes.

Plan revisions during normal working hours wherever possible. The Sunday launch cutoff does not automatically require weekend work. Late feedback or approvals outside the editor's control should be escalated and recorded.

5. Asana Management & Communication

• Check Asana regularly throughout the working day.
• Keep task statuses accurate and take ownership of assignments.
• Raise unclear briefs, missing assets and blockers immediately.
• Respond promptly during working hours and proactively pick up available tasks.

Editors should not need constant chasing for updates.

6. Continuous Improvement & Learning

• Study best-performing ads and learn from feedback given across the team.
• Explore useful editing techniques, AI tools and more efficient workflows.
• Improve realism, creative judgment, speed and independence.
• Share useful discoveries and techniques with the team.

Weekly KPI Summary

Performance is evaluated across output, quality, reliability and ownership — not just volume.

The six-point target is a stretch relative to a five-day workweek at the estimated complexity times. Review actual production data and blockers before applying ratings rigidly.